What the Biggest Brands Are Doing With Content Marketing

Most likely, you have heard the saying “if you build it, they will come” – but what does that mean for your business? Even if you produce a tangible product, consumers need to have content available, and it has to be informative. For a brand to survive in this economy, content creation needs to be at the top of any marketing list. Hiring someone to manage this and the distribution of it on social media will save you countless hours of frustration, and will allow you to be more productive as a business. The following is an extensive explanation of how big brands are dominating the world of content marketing, with lessons on how to incorporate this in your own marketing plan…

As a result, content marketing programs are often silo’d within an organization, cut off from paid marketing programs and advertising budgets. In many instances, these programs are even disconnected from organic social distribution and email marketing efforts. The content is supposed to just work.

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