SEO stands for “search engine optimization”. The point of SEO is to direct consumers to your website organically. Organic search results are favored by both consumers and search engines. How do you determine what is organic in the SEO world? When relevant search results are obtained through content creation and social media, as opposed to paid placement, it is considered organic.
Prior to the Panda update from Google, SEO meant that high traffic came from keyword stuffed content and advertisements. It also was a time when “blackhat” strategies went without punishment, and websites using those tactic often ended up on the first page of search results. Now, in order to rank well, you must use natural and organic methods for boosting your SEO value. The most influential way to increase your company or brand’s SEO value is to produce quality original content. Types of content that work well are:
Determine Your Goals
What is your objective for SEO as a brand? Do you want to increase sales or your customer base? Whatever it may be, make sure that you are honest in your goal planning. Work closely with your SEO manager to create a timeline that will work, and be aware that this will not happen overnight. SEO is not a sprint, it is a marathon, and if you keep this in mind you will have a successful outcome.
Make Sure Your Voice Is Heard
If you have loads of original content; i.e. news articles written about your company, profiles completed by industry experts, or papers written by associates, make sure that your SEO content manager has all of it. Make sure that your brand’s voice is shining through any content being shared throughout social media. Staying in constant contact with your SEO content manager will ensure that the message you want to send to targeted consumers will be delivered properly. There are many ways to create content that will benefit your brand.