The Biggest Mistakes Companies Are Making Right Now
Business man pressing round social buttons on a virtual background
Social media is a tricky terrain for personal reasons, but it can also be challenging to navigate as a business. Commenting a certain way or using particular language can turn into a scandal if not managed properly, and controversy can come from any message taken out of context. Read below for ways to avoid these types of problems…
Take some time to think through what your professional or branding strategy is in terms of social media. Is it to expand your reach? Sell your products/service? Position your company as the industry leader? Whatever it is, choose from one to five social platforms that make the most sense for achieving your goals. When you focus on the right social media outlets for your organization, you’ll have a powerful tool that gives you the payoff you require.