Engagement Is Key

In today’s digital age, most companies and brands have some sort of online presence, even if they don’t understand the reasoning behind it. What is important to remember, as a business or brand, is how communication still matters. Even if you hire a professional to manage your social media, your company should be aware of what your customers are saying. Take a look at some simple ways to increase interaction between your company and potential consumers below…

Respond quickly to posts or reviews on your page. Facebook monitors this and highlights how responsive you are on your fan page. Post frequently, but not multiple posts within a short time period. Social users scroll their home page checking in on the occurrences of the day and may be turned off by too many posts from one source or business in a short period of time. The opposite can happen as well, if a potential new fan visits your page and there has been no activity for weeks or even months they most likely will not click the “like” button.

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