Avoid These Major Mistakes In Social Media
In a time when media is so interactive, the amount of information a person receives daily can be overwhelming. As a business owner, this can make it challenging to determine the best way to communicate with potential consumers. This challenge is compounded with the fear that comes with relaying information in a non-offensive way. One of the best ways to avoid looking bad as a company is to learn from the mistakes of other people. Below is a guide to avoiding some of the biggest social media mistakes as a brand or business…
Don’t Be Defensive.
If you messed up, own it immediately and empower your people to resolve the problem quickly. “We’re looking into it” simply doesn’t fly in this era of instant gratification. Customers want answers and solutions, and they want them now. As Forbes reports, “The Ritz-Carlton has for many years given staff $2,000 of discretion (yes, this is per employee per guest) to be used to solve any customer complaint in the manner the employee feels is appropriate.” I don’t know what the right number is for your business, but give your customer support team some room to be creative so that small mistakes don’t escalate into big PR nightmares.