Is Content Marketing Still Relevant?
Content has reigned supreme over the past decade, even though the form in which it is consumed has changed drastically. Even with consumers maintaining a higher level of scrutiny about what content they care about, content marketing still remains a vital part of any company’s success. The key to successful content marketing is clear and constant communication with your content manager, while also keeping a finger on the pulse of current trends. Advice pieces like the following Forbes article will help keep your marketing efforts fresh and relevant.
Not long ago, quality was unimportant to Google’s search spiders; as long as content included the right combination of keywords, content would help direct traffic to brand assets. However, with Google Panda — and with every major update since — the search engine giant has worked to end meaningless content and improve the quality of the web overall. Thus, lower quality content ranks lower on search results.